Mealstub was a creation of Cloudmanic Labs, a development company located in Portland. I connected with the head of Cloudmanic at a networking event, and he contacted me to do contract work for Cloudmanic. At that point, my web design work involved mostly brochure sites, landing pages, and ads. Cloudmanic would mark a career shift for me, into UI design for web applications, and the beginning of my user experience education.
Mealstub was created to capitalize on the rise of online coupon sites. We wanted to create something that not only provided a service to connect customers to businesses, but was also fun to use.
Working closely with Cloudmanic, we brainstormed around key concepts that we wanted the brand to convey. I began sketching ideas on a notepad, playing around with different concepts of the word "Mealstub". We wanted something that was playful, but instantly recognized for the service that it was. I played around quite a bit with incorporating a fork into the logo:
Mealstub logo ideas
We decided on the iteration that incorporated the fork as the letter M, and polished off the finished logo: